Product Photography, Monthly Subscriptions... In a crowded marketplace filled with options, finding the right approach to product photography can be a challenge. With countless photographers offering a wide array of services, it's easy to feel overwhelmed. But fear not, because I'm here to share my top techniques and strategies of my favorite ways to create content for you.
1. E-Commerce Photos: These images serve as the digital shop window; enticing potential customers and influencing purchase decisions. Traditionally, these images are captured against a clean white background, offering clarity and focus on the product. However, embracing color can offer a unique opportunity to set your brand apart from competitors and inject personality into your online storefront.
By strategically integrating color into your e-commerce photos, you not only enhance brand recognition but also create an immersive shopping experience that resonates with your target audience. Whether it's a subtle hint of color or a bold backdrop, let your creativity shine through and transform your product images into compelling visual narratives.
2. Flatlays: a beloved technique in product photography. Traditionally staged and photographed from above, flatlays provide a versatile canvas for showcasing products in a visually appealing manner. However, there's a lesser-known variant that adds an extra dimension to this art form: stacklays.
By infusing your flatlays with creativity and imagination, you can transform ordinary product photos into captivating visual stories that engage and inspire your audience.
3. Seasonal/Holiday Themes: Whether you're gearing up for a "Summer Sale" extravaganza or unveiling your latest collection of Halloween cupcake toppers, seasonal and holiday-themed product photography offers a powerful way to connect with your audience year-round. From the crisp days of January to the festive celebrations of December, I love creating captivating scenes that capture the essence of each season and holiday.
4. Stop-motions: Among the plethora of creative techniques for showcasing products, stop-motion stands out as a personal favorite. Stop-motion animation breathes life into your products, offering a dynamic glimpse into their usage or serving as captivating content for your social media platforms.
Ready to transform your business visuals? Let's chat! Whether you're looking to elevate your product imagery or seeking fresh ideas to enhance your visual content, I've got you covered. Let's dive into the world of captivating content creation together.
Don't forget, your success is my focus!
Images by Kelli is a brand + product photographer located in South Carolina. Her specialty is creative flatlays and artful lighting that make products dance + shine!