Lights, Camera... Reels!
Updated: Dec 27, 2022
Did you know that in 2020, Instagram Reels were introduced to compete with TikTok? And during the pandemic, when most people were stuck at home, this new Instagram feature took the world by storm. Now it has become a very important marketing tool for businesses and influencers alike.
There is no denying that IG Reels are a great marketing tool. They help promote your products and services using short videos that instantly appeal to viewers. These reels are an excellent opportunity to have your products come to life. Now that Instagram has favored the reels, with the algorithm, they will get more visibility than other post formats (images, stories).
Something pretty cool is if you have a trendy reel (a large number of reel views) the more of a chance you have to be on the "Explore" page. Ultimately this is important because your products and content can reach people who are not following you. And you know what that means!?! MORE CHANCES to get people to your page to follow, like, comment, share and/or even buy your product.
Ok, so how can I help you? When you are a handmade/product based business you are already wearing an incredible amount of hats. Designing, planning, sourcing, marketing, building, and many more to get products to your customers. Let me help give you some time back. Time to be with your family OR more time for your own self care!
I’ll create them for you! Ship those products to me and I’ll create videos and/or stop motions that you can use as reels. The best thing… Use them as reels, use them on FB, and you can even use them on your website (let’s not forget that etsy has options for video also).
Ready to dive in? 2023 is the year to get reels on your feed, if you haven't already. Don't hesitate to reach out and I'll create a custom quote based on what you need!
Kelli is a brand & product photographer located in South Carolina. Her specialty is creative flatlays and artful lighting that brings products up close and in focus for various brands.